Conceptualising
The idea began as a realisation that the constant frustration with large organisations APIs was could remove headaches, bottlenecks, and delays in development for his team.
Initial Research
Jakub began researching and formalising the concept, introducing it to colleagues and technical friends, who all saw it being a core enabler for companies everywhere
Prototype Development
Work began on a first version that proved our ability to generate a real schema and subsequent catalog from a JS introspector.
Marketing and demos
In January we opened up our marketing site and began arranging demos with agencies, startups, enterprises, consultancies, and other niche tech players to get feedback and refine our messaging and product direction.
Early access pilots
As we secured our first pilot in June, we now focus on maximising our impact and alleviating API frustrations for our early access customers.
Paid customers & raising
With paid customers coming, we're now able to pursue a raise with validation that Appear is delivering value and able to scale.